Branding is all important for business.
Your logo and brand need to provide a strong representation to potential customers. This is likely to be one of the first visual examples of who you are that they see. A well designed logo can instantly give off a sense of Quality, Description, Products, Services,Fun – so knowing whats to be promoted is essential.
‘Simplicity’ is a watch word for logo design. If its an icon or a text based design this will need to work in