Designing engaging content.
The ACE (Association for cultural enterprises) Convention is held annually and is an important event in the heritage sector for retailers, publishers, image sales teams to name a few. With seminars being held by authorities from a wide selection of fields and a range of trade stands, its priceless for industry professionals.
Temple Island Collection will be attending the convention with a trade stand to promote the custom product design work they produce. This offer can be a complicated task to explain to potential customers, with a large number of product form factors and a supply chain that includes UK/Europe and global producers. A method to promote the process, products and offer to potential customers was required that also represented the Temple Island Collection brand. Along side the ‘Brexit’ theme that is fresh in peoples minds and the governments current push on British Exporting of goods and services this needed to be part of the design theme.
Four key headlines were selected Creative, Made in the UK, Global supply chain and Design centre of excellence. These were then developed into bright and engaging pages filled with some of the fabulous products Temple Island Collection produce. Using a folder to enclose the promotion documents and tie the brand with the ‘Great British’ theme really helped to complete the offer.
With this kind of material its vital that the promotion is put together in an interesting eye catching style especially when you are in the product sector. People what to see what available to them as well as understand how they can have it.